Why 'Avengers Infinity War' Was So Successful (No Spoilers)
Currently Marvel studios has two movies in theaters that are producing a lot of money in the box office. Infinity War brought in $1.8 Billion. Deadpool 2 was able to move Infinity War out of the number one spot for the past 3 weeks. The reason Infinity War was so successful was because of the mystery behind the plot till it came out. Many of the trailers did not give away much of what the movie was showing. Comedy is always alluring to younger and older crowds especially if that comedy is able to cause a few out loud laughing in the theater while the movie’s end was very sad. (No spoilers.) It had the combination of many different Marvel characters from all of our favorite movies; Guardians of the Galaxy, Doctor Strange, Black Panther (which just came out in February of 2016) and the original Avengers. This combination of movies that also just recently came out made it more attractive to super hero fans of all types even if you only had seen one movie. Since Marvel has released 3 major box office movies in the past few months, their ability to captivate the audience grew creating a reminding factor to the consumer. While we all hate how expensive the movie theaters are, we still go to see our favorite releases and different movies that have sequels can bring in a lot of money. Why write another storyline when we can continue with the one we have? The separation and elongating of the story line will cause huge amounts of people to go see the new movie that just came out all at once. The first few days a movie is released is when they will receive a fair majority of their proceeds. As a Marvel fan, for many years seeing a new Marvel movie became something to look forward to for months. You hear the movie is coming out and you almost always plan on seeing it the first week or two of its release. The same type of commitment goes with Harry Potter fans; all 8 movies came out far enough apart to create that urgency when they are released. The marketing model behind this is to bring in the four P’s: Product (the movie), Price (varies between theater), Promotion (little is needed when you already have a massive fan base), and Place (has to do with timing of releasing each movie).
